Lily Max Cohen is the daughter of two career journalists, one of whom hosted The View, Today and Who Wants to Be a Millionaire, and the other of whom worked at CBS News and NBC News while living with multiple sclerosis for over fifty years. She did not go into news. She went into brand strategy at a food and travel media company in Santa Monica.
Quick Bio / At a Glance
| Detail | Information |
|---|---|
| Name | Lily Max Cohen |
| Reported Date of Birth | November 25, 1993 |
| Birthplace | New York City |
| Mother | Meredith Vieira, broadcast journalist |
| Father | Richard M. Cohen, journalist and author (1948–2024) |
| Brothers | Benjamin and Gabriel |
| Position | Youngest of three; only daughter |
| Education | Northwestern University |
| Career | Director of Brand Strategy, Tastemade, Santa Monica |
Her Parents
Meredith Vieira
Vieira is one of the most decorated broadcasters of her generation. She worked at CBS News, was a correspondent on 60 Minutes, was an original co-host and then moderator of The View, co-anchored NBC’s Today, and hosted the American version of Who Wants to Be a Millionaire. She has won multiple Emmy Awards.
Richard M. Cohen
Her father was an Emmy-winning journalist who worked as a producer at CBS News and NBC News, and later wrote books and columns.
He was diagnosed with multiple sclerosis in his twenties and lived with it for more than fifty years, alongside two separate cancer diagnoses. He wrote about chronic illness with a directness that made him a significant public voice on it.
Cohen died on Christmas Eve 2024, at the age of 76, surrounded by his family. He and Vieira had been married for thirty-eight years.
Growing Up in That Household
Lily is the youngest of three, with brothers Benjamin and Gabriel. Vieira has spoken publicly over the years about the balance of a network career and a husband with a degenerative illness, and about the effect on the children.
She famously left The View and later stepped back from Today in part to be more present at home — career decisions taken at considerable professional cost that she has been open about.
Northwestern and Tastemade
Lily Cohen studied at Northwestern University, whose Medill school is one of the two or three most prestigious journalism programmes in the United States — though her career went in a different direction.
She works as Director of Brand Strategy at Tastemade, the food, travel and home media company based in Santa Monica, California. The role sits in digital content and brand partnerships rather than in reporting.
It is a deliberate half-step: adjacent to media, well away from the specific business her parents spent their lives in.
What Is Reported Versus Documented
Her parentage, her position in the family and her father’s death are documented in national reporting. Her November 1993 birth date, her Northwestern attendance and her current job title come from secondary profiles and professional listings rather than from interviews she has given.
She has no significant public profile of her own and has not spoken publicly about her family. Net worth figures attached to her name are invented.
The Summary
Lily Max Cohen grew up in one of American broadcasting’s more visible households and built a normal professional career on the west coast. Given the specific weight of that upbringing — a famous mother and a father managing a fifty-year illness in public — the ordinariness looks like the point.
More profiles of journalists’ families: Harry MacCallum Gregory and Lucy Hockings.
