Winnie Harlow: Vitiligo, the Runway and Building Cay Skin

Winnie Harlow: the Canadian model with vitiligo who went from America's Next Top Model to Victoria's Secret, Sports Illustrated and founding suncare brand Cay Skin.

Winnie Harlow did not break into fashion despite vitiligo. She broke into it because the industry finally ran out of arguments for why she could not. A decade after a reality show cast her as a curiosity, she is a Sports Illustrated cover model, a Victoria’s Secret runway alumna and the founder of a suncare company built on the exact condition that was supposed to disqualify her.

Quick Bio / At a Glance

Detail Information
Birth Name Chantelle Brown-Young
Date of Birth July 27, 1994
Birthplace Toronto, Ontario, Canada
Nationality Canadian; Jamaican heritage
Occupation Fashion model, entrepreneur, activist
Skin Condition Vitiligo, diagnosed in early childhood
Breakthrough America’s Next Top Model, cycle 21 (2014)
Business Cay Skin, a suncare brand she founded
Notable Firsts First model with vitiligo in Sports Illustrated Swimsuit
Runways Victoria’s Secret, Marc Jacobs, Tommy Hilfiger, Diesel

Toronto, Vitiligo and Leaving School

A Diagnosis at Four

Chantelle Brown-Young was born in Toronto on July 27, 1994, to a family with Jamaican roots. She was diagnosed with vitiligo, an autoimmune condition in which the skin loses pigment in patches, when she was a young child.

She has spoken repeatedly about the bullying that followed, which became severe enough that she left school. It is the part of her biography she has been least willing to soften, and it underpins the advocacy work she still does.

The Instagram Discovery

Tyra Banks found her on Instagram and cast her in the twenty-first cycle of America’s Next Top Model in 2014. She did not win. It did not matter — the exposure was the point, and by the time the season ended she had international attention the winner never got.

Building an Actual Modelling Career

From Novelty to Working Model

The risk after a show like that is being booked once as a talking point and never again. Harlow avoided it by accumulating commercial campaigns and runway work: Desigual, Diesel, Marc Jacobs, Tommy Hilfiger and others.

She walked in the Victoria’s Secret Fashion Show in 2018, at a point when that booking still functioned as an industry verdict on a model’s standing.

Sports Illustrated and Music Video Work

She became the first model with vitiligo to appear in the Sports Illustrated Swimsuit issue, a milestone that carried well beyond fashion media. She also appeared in Beyoncé’s visual album Lemonade, one of the most-watched fashion showcases of the decade.

Cay Skin

Why Suncare

Harlow founded Cay Skin, a sun protection brand she developed over roughly two and a half years. The choice of category is not incidental. Vitiligo removes the melanin that protects skin from ultraviolet damage, which makes sun protection a medical necessity for her rather than a lifestyle preference.

The name references Caribbean cays, a nod to the Jamaican summers of her childhood. The brand’s positioning — sun care formulated for deeper skin tones, a segment the mainstream market underserved for decades — addresses a real gap rather than an invented one.

Founder Rather Than Face

Most model-linked beauty products are licensing deals. Harlow founded and built Cay Skin, and speaks about it in operational terms — formulation, distribution, category economics — rather than as an endorsement.

Advocacy and Public Position

Harlow has consistently rejected being described as a “vitiligo model,” and has pushed back on framing that treats her career as inspirational rather than professional. At the same time she has been open about the condition and about the childhood that came with it.

Holding both positions at once — refusing the label while using the platform — is the balance most of her public speaking is about.

Where She Stands Now

Harlow’s significance is not that fashion made an exception for her. It is that she turned the exception into a decade-long commercial career and then into a company. The industry’s willingness to book a model with visible vitiligo is measurably different than it was in 2014, and she is the main reason.

More model profiles: Leticia Cline and Kristina Basham.