Meet Toriah Lachell: Hairstylist, Mom, Entrepreneur

The smell of hair products fills the air at The Curl Bar, a Boston salon where clients walk in with frizzy, unmanaged curls and walk out with defined, healthy coils. Behind this business is Toriah Lachell, a hairstylist who built her career around a simple idea: everyone with curly hair deserves someone who understands their texture. While many people know her name from sports headlines, her real story is about building something lasting in the beauty industry.

Toriah Lachell became a public figure partly because of her connection to NBA star Jayson Tatum, but she’s created her own path as a small business owner and curly hair specialist. Her salon serves a specific community, and her Instagram shows the work that goes into running a one-woman operation in a competitive city.

Who is Toriah Lachell?

Toriah Lachell is a Boston-based hairstylist and the owner of The Curl Bar, a salon that focuses exclusively on curly and textured hair. Born and raised in Missouri, she moved to Massachusetts, where she launched her business and built a reputation among clients who struggle to find stylists who truly understand curl patterns. She’s also known as the mother of Jayson Tatum’s son, Deuce, which brought her into the public eye through sports media coverage.

Her age places her in her mid-20s, though exact birth details vary across sources. What’s consistent is her commitment to her craft and her approach to balancing motherhood with entrepreneurship. She keeps most of her personal life private, sharing glimpses of her work and family on social media while maintaining boundaries around what she makes public.

Early Life & Background

Toriah Lachell grew up in St. Louis, Missouri, where she developed an early interest in hair and beauty. She attended Chaminade College Preparatory School, the same high school where she first met Jayson Tatum. Even before professional training, she showed signs of entrepreneurial thinking—she was the person friends called when they needed help with their hair before big events.

After high school, she pursued formal cosmetology training, focusing specifically on curly hair techniques that many beauty schools don’t cover in depth. This specialization became her competitive advantage. She recognized a gap in the market: Boston had plenty of salons, but few stylists who could work with tight curls, coils, and textured hair without causing damage.

Building a Career in Curly Hair & The Curl Bar

The Curl Bar isn’t just a salon name—it’s a statement about what Toriah Lachell offers. She opened the business to serve clients who’d been turned away from other salons or left with heat damage from stylists who didn’t know how to work with their natural texture. Her approach combines curl-specific cutting techniques with product education, teaching clients how to maintain their hair between appointments.

Her client base grew through word-of-mouth and Instagram. She posts transformation photos that show the before-and-after results of her work, from stretched-out, damaged curls to defined, bouncy spirals. Each post includes the techniques she used and the products she recommends, creating a transparent relationship with potential clients. This approach built trust in a market where many stylists guard their methods.

The salon operates on an appointment-only basis, which allows her to give each client focused attention. She uses techniques like the DevaCut, a method designed specifically for cutting curls dry so you can see their natural pattern. Clients praise her patience and her willingness to answer questions about curl care, which sets her apart in an industry that often rushes through appointments.

Public Spotlight: Motherhood, Media, and Headlines

Toriah Lachell’s name entered mainstream sports coverage when her relationship with Jayson Tatum became public knowledge. The two dated during their teenage years and welcomed their son, Jayson Christopher Tatum Jr.—nicknamed Deuce—in December 2017. The relationship ended, but they co-parent their son, who has become a familiar face at Boston Celtics games.

This connection brought attention to Toriah Lachell that she didn’t necessarily seek. Sports blogs and celebrity news sites started covering her life, often framing her identity entirely through her relationship to Tatum. This kind of coverage can be reductive, overlooking the work she was already doing to build her business. She’s handled the attention by keeping her focus on her salon and limiting what she shares publicly about her personal life.

The media interest also created challenges. Running a small business requires discretion and trust with clients, and sudden public attention can complicate that. She’s navigated this by maintaining clear boundaries—her Instagram focuses on her work, not her private life, and she rarely comments on her relationship with Tatum or their co-parenting arrangement.

Toriah Lachell uses Instagram under the handle @tiarah.lachell, where she shares her work with curly hair clients. Her feed includes before-and-after shots, product recommendations, and occasional glimpses of her life as a mom. She has a modest following compared to influencers, but her engagement rate is high—her audience consists mainly of potential clients and people interested in curl care.

She keeps her account public for business purposes but maintains privacy around family photos and personal details. This balance allows her to promote her salon while protecting her son’s privacy. Unlike many public figures, she doesn’t post daily or try to maximize her follower count. Her social media serves a practical purpose: booking clients and showcasing her skills.

Her approach to Instagram reflects her overall business philosophy. She’s not trying to become an influencer or build a personal brand separate from her work. The account exists to show what she can do with hair, and potential clients can see dozens of examples before they book an appointment. This no-nonsense approach appeals to people who want results, not hype.

What She’s Doing Now

Today, Toriah Lachell continues to run The Curl Bar and serve her Boston clientele. The salon has remained small by design—she hasn’t expanded to multiple locations or hired additional stylists. This keeps her business manageable while she balances motherhood and entrepreneurship. Her focus is on providing consistent, high-quality service rather than rapid growth.

Recent Instagram posts show she’s still taking appointments and working with clients who have complex curl patterns. She’s also started sharing more educational content about curl care, explaining common mistakes people make with their hair and how to avoid them. This positions her as an expert in her field, not just a stylist.

There’s no indication she’s planning major changes to her business model. She seems content with the scale she’s achieved, which allows her to maintain control over quality and work-life balance. For many small business owners, especially single mothers, sustainability matters more than expansion.

A Balanced Look at Myths vs Facts

Several rumors circulate online about Toriah Lachell, often mixing fact with speculation. Some sources list her under the name Toriah Mimms, which appears to be a variant or maiden name used in early coverage. The most reliable sources confirm her current professional name is Toriah Lachell, which she uses for her business.

Claims about her net worth vary wildly, with some sites suggesting figures that seem implausible for a single-location salon owner. While her business is successful, realistic estimates for a solo hairstylist in Boston would be far more modest than celebrity-level wealth. She makes a living through her work, but she’s not running a multi-million dollar enterprise.

Another common misconception is that she and Jayson Tatum remain together. Multiple sources confirm they separated years ago and are focused on co-parenting. Their relationship is private, and neither discusses it publicly, which means most coverage relies on outdated information or speculation.

Why She Matters

Toriah Lachell represents a growing group of young entrepreneurs who build businesses around underserved markets. The curly hair industry has exploded in recent years as more people embrace their natural texture, and stylists who specialize in this area fill a real need. Her success shows that focusing on a specific niche, rather than trying to serve everyone, can create a sustainable business.

Her story also illustrates the challenges of sudden public attention. She didn’t seek fame, but her connection to a public figure brought media coverage that complicated her private life. The way she’s handled this—by maintaining boundaries and focusing on her work—offers a model for others in similar situations. You can be in the public eye without making your entire life public.

Quick Timeline

Toriah Lachell was born in Missouri in the late 1990s. She attended Chaminade College Preparatory School in St. Louis, where she met Jayson Tatum. In 2017, she gave birth to their son, Deuce. Shortly after, she completed cosmetology training and moved to Boston. She opened The Curl Bar in the late 2010s, building her client base through social media and referrals. Today, she continues to run her salon while co-parenting.

Closing Note

Toriah Lachell has built a career around a specific skill set and a clear understanding of her market. She’s a hairstylist first, an entrepreneur second, and a public figure by circumstance. Her Instagram shows her latest work, and her salon serves clients who need someone who truly understands curly hair. For updates on her business and availability, her official Instagram account offers the most current information about The Curl Bar and her services.

Toriah Lachell is a Boston-based hairstylist and owner of The Curl Bar, a salon specializing in curly and textured hair. She’s also known as the mother of NBA star Jayson Tatum’s son, Deuce. She built her business serving an underserved market and maintains a private personal life while sharing her professional work on Instagram.