StantonB2B is a dedicated online portal for authorized Stanton Carpet Corporation dealers. The platform lets flooring retailers place orders, request samples, check inventory, and access exclusive products like carpets, rugs, and luxury vinyl. Dealers can track shipments, modify orders, and use custom rug builders directly through the system.
You’re running a flooring retail business, and time matters. Every minute spent wrestling with order systems or chasing down product availability cuts into your profit. That’s where StantonB2B comes in.
This dealer-only platform from Stanton Carpet Corporation changed how flooring retailers handle their business. Instead of phone calls and paperwork, you get instant access to products, inventory levels, and order tracking. The system’s been around since 2017, but has gone through major updates to stay current with what dealers actually need.
Here’s what you’ll learn about StantonB2B and how it can simplify your flooring business operations.
What StantonB2B Actually Is
StantonB2B launched in October 2017 after about two years of development, incorporating direct feedback from retailers who would use it daily. The platform serves one purpose: giving authorized dealers direct access to Stanton’s full catalog without traditional ordering hassles.
You won’t find this portal by accident. Access requires existing dealer status with Stanton Carpet Corporation. Once approved, you’ll receive secure login credentials that unlock the entire system.
The platform handles everything from carpet and custom rugs to luxury vinyl plank (LVP) and hard surface options. You’re looking at products from Stanton’s family of brands: Antrim, Rosecore, Crescent, Hibernia, Cavan, and Floors 2000.
Core Features That Make a Difference
The dealer portal includes a revamped dashboard for quick access to critical business information, an outlet section for roll and remnant specials, a check stock page showing available inventory across all categories, and a Made To Order tab with Pinnacle program details.
The ordering system lets you place, modify, and track orders without phone calls. Retailers can create custom rugs using a builder tool that includes finish options, backing choices, and quarter-turn settings, plus a visualizer that lets users zoom in on products.
Sample requests happen through the same interface. You’ll order swatches for client presentations or showroom displays with just a few clicks. The system automatically routes requests and provides tracking information.
Real-time inventory checking means you’ll know what’s available before making promises to customers. The stock checker covers all product categories and updates constantly as orders come through the system.
How the Platform Evolved
The site underwent a complete redesign that improved mobile and tablet responsiveness while adding ADA compliance accessibility options. The changes weren’t just cosmetic.
The previous customer service interface was static and utilitarian, allowing only basic order placement. The updated version added navigation tools, account management for multiple locations, and promotional materials access.
Customer service expanded too. The support desk now operates 24 hours a day, seven days a week, replacing the previous system that ended at 6 p.m. EST. You can get help whenever issues pop up, not just during business hours.
Who Benefits Most from StantonB2B
This platform works best for established flooring retailers handling regular orders. If you’re placing occasional small orders, the traditional phone system might feel simpler. But once your volume increases, the portal saves serious time.
Dealers managing multiple showroom locations particularly benefit from the multi-account viewing feature. You can track inventory, orders, and samples across all your locations from one dashboard.
The system reinforces Stanton’s commitment to sell exclusively through flooring retailers rather than directly to consumers. This protects your retail relationships and keeps the pricing structure stable.
Getting Started with the Portal
You’ll need dealer authorization first. Contact Stanton customer service at 1-706-624-9385 to set up an account. They’ll verify your retail flooring business and process the application.
Once approved, you’ll get login credentials for stantonb2b.com. The interface includes autofill features, markup tools, and quick links that speed up repeat tasks. You can view both retailer and consumer pricing to calculate margins quickly.
The product search function includes larger swatch images than the old system. Product pages show fiber information, warranty details, cleaning instructions, and installation guides all in one place.
Why Dealers Keep Using It
The platform cuts order processing time significantly. Instead of describing products over the phone, you’ll select items visually, customize options, and submit orders that go straight into Stanton’s system.
The dropped products view helps you find discontinued items that clients might need for repairs or additions. The promotional items section keeps you updated on current deals and marketing materials.
The image library link on the homepage gives dealers access to high-quality product photos for marketing use. You can download images for your website, social media, or print materials without separate requests.
What Sets It Apart
Stanton’s CEO, Jonathan Cohen, called the platform “the Amazon of B2B” for its ease of use and comprehensive features. That comparison captures the goal: making wholesale ordering as simple as consumer shopping.
The visualizer tool stands out among flooring industry B2B platforms. You can show clients how products look in actual room settings before ordering samples. The tool covers rooms, stairs, and different installation patterns.
The Made To Order section simplifies custom work. You’ll find specifications for Pinnacle program products, which offer sophisticated wall-to-wall carpet and custom area rugs with detailed customization options.
FAQs
Can anyone access StantonB2B?
No, you must be an authorized Stanton dealer with approved credentials.
Does it cost extra to use the portal?
No, access comes with your dealer account at no additional charge.
What if products aren’t in stock?
The system shows availability instantly. You can place backorders or find alternative products through the same interface.
Can you still order by phone?
Yes, traditional ordering methods remain available, but the portal offers faster processing.
How often does the inventory update?
Real-time, so you’re seeing current availability when you check stock levels.
StantonB2B turned a utilitarian ordering system into a comprehensive business tool for flooring dealers. The platform combines product access, inventory management, and customer service into one interface that actually saves time.
If you’re an authorized dealer, the portal’s already available through your existing account. New dealers can start the application process through Stanton’s customer service line. Either way, you’re looking at a system built from dealer feedback to handle real-world flooring business needs.
