If you wish you knew how to get that effortlessly wild head of curls that you always see in magazines, look no further.
Although good genes and perhaps the genetic lottery played their part in those bountiful, gravity-defying curls, that’s not all that separates you from your dream look. With Amika curly hair products, let your curls embrace all that extra moisture and definition, and lighten up to make your hair look alive, and not weighed down.
Why Curly Hair Needs Special Attention
Curly hair speaks for itself — it’s bold and beautiful. Play it well, and curly hair can be captivating and flattering. Natural curls can be wild and free, but they can sometimes also be unmanageable and unpredictable. The curlier the hair, the more kinks, bends, and twists. Curly hair’s twists and turns make it harder for natural oils to get released from the scalp to make their way down the length of the hair.
That’s why curls are generally drier than straight hair. When you factor in occasional dry weather, hotter months, or chemical processing of hair, it becomes even more crucial to invest in curly hair care, and amika makes it easy to achieve gorgeous, manageable curls your way.
Why Amika Stands Out
Amika has been celebrated far and wide for its ability to create hair care products that rival those of the pros, but this collection for curly hair really takes the cake. Every product in the range is lightweight but seriously nourishing, making it ideal for all kinds of natural curls. The formulas here are some of the best for giving hair the moisture it needs to be hydrated, but without ever being heavy or greasy or weighed down. It’s a real win-win. And they’re the ideal mix of smoothing and volumizing, because curls can never be too overdone!
How to Build a Simple Curl Routine
Begin with a gentle shampoo or co-wash to clean your curls without stripping away all the natural oils. Follow up with a thick, emollient conditioner on the lower half of your hair to help get rid of any tangles and infuse moisture. Once the hair is clean and conditioned, rake a curl cream or gel into wet hair from the roots to the ends. Because heat damage can alter your curl pattern, leaving you with frizzy understated waves rather than stand-out corkscrew curls. Avoid heat. Instead, after applying products, scrunch wet hair as it dries, either naturally or with a diffuser.
Common Curl Struggles, Solved
If it’s frizz, hit it with a frizz-fighter serum or leave-in cream. If it’s limp, opt for a volume-booster product that’s light and won’t weigh you down. If it’s dryness, grab a formula packed with hydrating, wholesome ingredients that won’t create build-up. Whether your curl concern is listed or not, the amika curly hair products line has got your hair’s back (and front) with solutions for all the struggles. And you can mix and match, and use more than one as you navigate through your hair struggles.
Celebrate Your Natural Texture
Curls. Can’t control them, can love them. Having Amika curly hair products in your haircare arsenal means more than just nourishing your curls — it means embracing them. The payoff? Well-defined, soft, and alive curls as bold as you feel. Your curls will love you as much as you love them.