Most people know Ashley Broad from her starring role on Hardcore Pawn, but fewer know about the man standing beside her. Jordan Broad has built a reputation as a thoughtful business leader while maintaining an impressively low profile. As CEO and co-founder of ImpactEleven, he’s carved out his own success story away from the reality TV spotlight that surrounds his famous wife.
Jordan represents something increasingly rare in today’s social media-driven world: a successful entrepreneur who chooses substance over visibility. His approach to business and family life offers a refreshing contrast to the typical celebrity spouse narrative.
Who is Jordan Broad?
Jordan Broad is a Michigan-based entrepreneur and the CEO of ImpactEleven, a company focused on growth strategy and thought leadership development. He’s married to Ashley Broad, daughter of pawn shop mogul Les Gold and star of the truTV series Hardcore Pawn.
While Ashley’s family business thrust her into the public eye, Jordan has consistently chosen a different path. He’s built his career around helping other business leaders amplify their messages and grow their companies. This business-first approach has defined both his professional success and his personal brand.
Jordan’s LinkedIn profile shows his current role as CEO and co-founder of ImpactEleven, where he works alongside teams to develop strategic growth initiatives. Public records also connect him to Platypus Labs and 3 Ring Circus, though details about these ventures remain limited.
The couple has managed to balance Ashley’s public persona with Jordan’s preference for privacy. This dynamic has created an interesting partnership where one spouse embraces the spotlight while the other focuses on behind-the-scenes success.
Early Life and Roots
Jordan’s roots trace back to Michigan, where he spent his formative years developing the work ethic that would later drive his entrepreneurial ventures. Sources report he attended the University of Michigan, though specific details about his degree or graduation year remain private.
Growing up in Michigan likely influenced his straightforward, no-nonsense approach to business. The state’s strong manufacturing and entrepreneurial heritage may have shaped his later focus on helping other business leaders build sustainable growth strategies.
His early life appears to have been deliberately kept out of public discussion. This pattern of privacy would become a defining characteristic throughout his adult life and career. Even as his spouse gained national recognition, Jordan maintained boundaries around personal information.
The decision to keep early life details private reflects a broader philosophy about maintaining control over one’s narrative. Rather than trading on personal stories for publicity, Jordan has chosen to let his professional work speak for itself.
From Education to Entrepreneurship
Jordan’s transition from student to business leader followed a path that many successful entrepreneurs recognize. After his reported time at the University of Michigan, he began building the foundation for what would become a successful career in business development and strategic growth.
His progression into leadership roles appears to have been gradual and deliberate. Rather than seeking quick fame or flashy ventures, Jordan focused on developing expertise in areas that would prove valuable to other business leaders.
The founding of ImpactEleven marked a significant milestone in this journey. As CEO and co-founder, Jordan positioned the company to serve a specific need in the market: helping thought leaders and business executives amplify their messages effectively.
Public records also show connections to Platypus Labs and 3 Ring Circus, suggesting Jordan has been involved in multiple entrepreneurial ventures. However, details about these companies remain limited, consistent with his overall approach to maintaining professional privacy.
This entrepreneurial trajectory reflects a calculated approach to business building. Rather than seeking the spotlight, Jordan has focused on creating value for clients and building sustainable business models.
What He Does Now: Business Role & Public Work
As CEO of ImpactEleven, Jordan leads a company dedicated to helping business leaders develop their thought leadership and growth strategies. The company works with executives who want to expand their influence and build stronger market positions.
Jordan’s role involves strategic planning, team leadership, and client development. His LinkedIn profile indicates he’s actively involved in the day-to-day operations of ImpactEleven, rather than serving as a figurehead CEO.
The company’s focus on thought leadership development aligns with Jordan’s own approach to building influence. Rather than seeking attention through controversy or publicity stunts, ImpactEleven helps clients build credibility through expertise and strategic communication.
Jordan occasionally participates in speaking engagements and industry events, though these appearances remain relatively limited compared to other business leaders. This selective approach to public appearances reinforces his preference for substance over visibility.
His professional network appears to include other entrepreneurs, growth strategists, and business development specialists. These connections likely contribute to ImpactEleven’s ability to serve clients across different industries and market segments.
Family Life and Relationship with Ashley Broad
Jordan and Ashley Broad’s marriage represents an interesting balance between public and private life. While Ashley’s role on Hardcore Pawn brought national attention to the Gold family business, Jordan has maintained his position away from the cameras.
The couple’s relationship timeline includes their marriage in the early 2000s, though specific dates remain private. They’ve successfully navigated the challenges that come with having one spouse in the entertainment industry while the other focuses on traditional business ventures.
They have children together, though Jordan and Ashley have chosen to keep their kids’ names and ages out of public discussion. This decision reflects their broader philosophy about protecting family privacy while maintaining professional visibility where appropriate.
Jordan’s supportive role in Ashley’s career has been noted by those familiar with the family. Rather than competing for attention or trying to leverage Ashley’s fame for his own ventures, he’s maintained his independent professional identity.
Their Bloomfield Hills, Michigan, location keeps them connected to their roots while providing privacy for family life. This geographic choice supports both Ashley’s continued involvement with the family pawn business and Jordan’s entrepreneurial ventures.
Why He Keeps a Low Public Profile
Jordan’s approach to privacy stands out in an era where many business leaders actively seek media attention. His decision to maintain a low profile appears to be both strategic and personal.
From a business perspective, staying out of the spotlight allows Jordan to focus on his clients and company growth without distractions. Many successful entrepreneurs find that excessive media attention can interfere with the day-to-day work of building and running companies.
Personally, Jordan seems to value the freedom that comes with privacy. By avoiding the constant scrutiny that accompanies public recognition, he can maintain normal family relationships and community connections.
This approach also allows Ashley to maintain her own professional identity without having her career overshadowed by a publicity-seeking spouse. Their dynamic suggests a mutual respect for the chosen level of public visibility.
Jordan’s low-key social media presence reinforces this privacy choice. His Instagram account exists but features limited posts, typically focusing on professional milestones rather than personal details.
Common Questions People Ask
Jordan’s age appears to be in his 40s based on available information, though exact birth dates remain private. His net worth estimates vary significantly across different sources, with some suggesting modest wealth while others propose higher figures. These variations highlight the challenge of accurately assessing the finances of private individuals.
His Instagram handle @jordanrbroad shows occasional posts related to business activities and family moments, but the account maintains the same low-key approach that characterizes his overall public presence.
Jordan’s connection to Ashley’s family business appears to be supportive rather than operational. While he’s married into the Gold family, his own ventures remain separate from the pawn shop empire that made them famous.
His educational background at the University of Michigan is frequently mentioned across various sources, though specific degree details aren’t publicly confirmed. This educational foundation likely contributed to his later success in business development and strategic planning.
The companies he’s associated with—ImpactEleven, Platypus Labs, and 3 Ring Circus—suggest diverse business interests, though ImpactEleven appears to be his primary focus based on current LinkedIn information.
What to Watch Next
Jordan’s future likely holds continued growth for ImpactEleven as the company expands its client base and service offerings. The increasing demand for thought leadership development suggests strong market potential for his business model.
His family life will probably continue following the same privacy-first approach that has served them well. As Ashley’s career evolves and their children grow, Jordan will likely maintain his supportive but independent role.
Business ventures beyond ImpactEleven may emerge, given Jordan’s apparent interest in multiple entrepreneurial projects. However, any new initiatives will probably follow his established pattern of focusing on substance over publicity.
Jordan Broad has created a blueprint for success that doesn’t require constant public attention. His story demonstrates that meaningful achievement often happens away from the spotlight, built on consistent effort and strategic thinking rather than media coverage.
